In my last blog I emphasised how important it is for you, the writer, to think of your reader. This way your writing will be more appropriate as well as having greater chance of being accepted.
To this, I would like to add how important it is to also think of the editor. The editor has to provide what his or her readers may be wanting. And, when putting work forward for consideration, mention in your covering letter or email how your work will appeal to their readers. Outline some benefits or the relevance and main appeal of your work and, by doing so, the editor can quickly see your work has merit and so will give it closer attention.
As a writer you are trying to sell your work and by thinking of the requirements of the reader and editor and meeting both, your work will stand more chance or publication.